We Love Art Awards

We won! We Love Art won the award for Best Art and Painting Event 2023. Exactly 10 years ago, in 2013 I started We Love Art. Just as a small passion project, where I hosted art classes from my home with the purpose to bring people closer together (and as an extra added benefit that I could meet awesome creatives myself!) The company has grown beyond my wildest dreams and along the ride I couldn’t be more grateful for the people I meet during my courses and events; the welcoming community vibe they bring with them, the positive & uplifting spirits; and of course, all my gratitude goes out to my best team who have brought We Love Art to unimaginable. Thank you all a million times!

We Love Art: Best Art and Painting Event 2023

We Love Art has grown from one woman teaching her friends painting, to creating the paint event scene in the Middle East. Now, it is the biggest regional art community and international art brand, recently recognised in the UAE Business Awards 2023. We speak to the firm’s founder, Denise Schmitz to find out more.


Starting as a passion project in 2013, We Love Art was created to plug a social creativity market gap. Now, 10 years later, the organisation has had 100,000 people join the community by experiencing painting and creativity at events or from the comfort of their own home. The events are for everyone, and include social Paint & Grape evenings, inspiring eight-week courses, corporate creative teambuilding events, and also a handcrafted premium Artbox with bespoke video to paint from anywhere in the world. We Love Art recently realised an innovative online marketplace with Art handpicked by We Love Art from some of the worlds most emerging artists, enabled by the blockchain. “Throughout all experiences, we focus on making art accessible for everyone and ensure that people leave agreeing with our ethos that “a creative life is an amplified life”,” explains Denise Schmitz. “Our clients range from people with zero painting experience wanting a painting night, to experienced creatives. Even kids can join in with our sister brand, kidzloveart.com. When We Love Art was born, it felt like a lone pioneer. Denise can vividly remember setting up a stall at Alserkal Avenue and slowing registering people to her mailing list. Since then, Dubai has transformed into regional & global creative hub, and We Love Art is proud to have formed a key part of that journey.

“Dubai is one of the most dynamic cities in the world,” she elaborates. “We feel that it attracts people who are always eager to try new creative experiences, a lot of patrons being local Emiratis, which makes us very happy.


Be it a five-star hotel, iconic museums, chic restaurant, or a garden exhibition, Denise cannot remember having an event with less than 20 nationalities. “And that is the big opportunity of Dubai, its diversity and outstanding vision of its leaders. We regularly have people fly in from Saudi or Europe for our events or painting course over an 8 week stay. At the end of each course, we have an exhibition in front of friends and family and I always ask artists to say a few words. The sheer and personal emotion that pours out at having created a new painting always inspires me.

Perhaps Denise’s greatest strength is listening to the customer and making them feel good about the first strokes onto an empty canvas, and catering to their bespoke requirements. For instance, with corporate clients such as LVMH Group, McDonalds, Microsoft, Denise will design a new painting for the team to create in mosaic style, fitting to their goals. She has also created bespoke Artboxes with tutorials for paintings designed in brand collaborations such as Caesar’s Palace,Majid Al Futtaim and Marriott Resort Palm Jumeirah. Moreover, We Love Art has gained massive popularity through extensive media reach, such as radio interviews with Helen Farmer, Lovin Dubai and being featured in top magazines & news companies such as Haya, ELLE, Cosmopolitan, National Gulf News, & Khaleej Times.


“Hearing French music play with a paint brush in one hand, a drink in another, surrounded with friendly people, is the vibe we continue to acheive.” And so, Denise has an excellent client relations team who ensures that the client enquiry is handled with a personalised human touch.


“Of course giving back to the community is vital and we regularly take part in philanthropic events, with a recent collaboration with Abu Dhabi Music and Art Foundation (ADMAF) to foster creativity to hundreds of children.


With new products launched such as Fine Art Sales , immersive 5D painting experience in Infinity des Lumières, a collaboration of hundreds bespoke Marriott Resort Artboxes and UAE events launched (Louvre, Four Seasons, St. Regis, Emirates Palace, Anantara, Jumeirah Golf Estates, and Couqley), it seems that We Love Art is going to be busier than ever!


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